Are You Hustling or Building a Business? The Dangers of the “Hustler” Mindset

Welcome back to the AJ Osborne show, this is your host AJ Osborne. Man do we have an incredible episode lined up for you today. We have Roc back in the house for you all and I’m super excited to dive into this topic because it’s something that every entrepreneur needs to know and understand. On today’s episode, we’re talking about what so many people like to call “hustling”, and building business. We hear it seriously ALL the time from people that we should “hustle”, that they’re their “hustlers”, and so on and so forth. Working hard is great and it’s absolutely necessary to truly build something big. There’s a major problem with being a hustler though… I know, I know, you’re saying, “AJ… you just told me that working hard was good!?” Let me explain - there is a vast difference between “hustling” and building a business and being a businessman/women. This difference is what we’re going to dive into on today’s episode. You need to identify whether or not you’re building a business, or if you’re merely hustling to get by. I’m happy to break it to you - hustling is not a system and you’ll never reach your businesses true potential by hustling. If you’re hustling, you need to start planning and building systems in your business that will allow you to start working ON and not IN the business. As business owners we need scalable, repeatable systems to grow for the decades to come. We need a long term plan, not a “I’m going to hustle harder this week and get back to where I was a couple weeks ago… again…”. I don’t know, maybe there are people out there who want to stay in “hustle” mode forever. If you do, great. But if you really want to build an empire, then listen in and learn what you need to start doing to get to the next level. We break all of this down in a step by step format here on the podcast so get ready to take notes and start implementing. Thanks for listening everybody, AJ