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Networking and Building Success through Relationships

Jun 30, 2023

Today we're going to talk about the importance of Networking in the real-estate industry. Networking and building strong relationships is a vital aspect of building success. Let's take a closer look at some strategies that can help your professional network.

Real estate is one of the most profitable and scalable asset classes, but it can be difficult to navigate on your own. That's why networking and building relationships with other real estate professionals is so important. In this article, we'll discuss the benefits of networking in real estate and how it can help you achieve your goals.

The Power of Networking

Networking is all about building relationships with other professionals in your industry. Whether it's through events, mastermind groups, or other forms of professional development, networking can help you connect with other real estate professionals who can help you achieve your goals.

One of the biggest benefits of networking in real estate is the ability to accumulate resources and people to accomplish a common goal. Real estate is an asset class that requires help in order to scale and increase profits.

For example, let's say you're interested in getting into commercial real estate. By networking with other professionals in the industry, you can learn about different properties and opportunities that may not be available to you otherwise. Additionally, you can also form partnerships and teams with other professionals to help you achieve your goals more efficiently.

Networking can also help you build strong bonds and friendships with other real estate professionals. Many people who meet at networking events or mastermind groups end up becoming close friends and even attending each other's weddings. This is because when you're working together to achieve a common goal, it creates a sense of camaraderie and a bond that is hard to find elsewhere.

Pivot Points

Networking can also serve as a pivot point in your career. For example, Brett and AJ met at a Maui Mastermind event in 2019 and their lives were forever changed. The event opened their eyes to potential possibilities in the industry, and they both made big shifts in their businesses as a result.

The ability to network and build relationships in real estate can be a game-changer for your career. It can open up new opportunities and help you achieve your goals more efficiently.

Networking: Building the Conditions for Success

Networking is a crucial aspect of building a successful career or business, but it can often be approached in the wrong way. Many people focus on the outcome they want to achieve, such as landing a specific job or securing an investment, rather than building the conditions that will allow those opportunities to arise naturally. In this article, we'll explore the importance of creating the right conditions for networking success and how to approach networking in a way that will lead to real, long-term connections and opportunities.

Why Networking is Important

Networking is all about building relationships. When you meet people in person, you can have a much more organic conversation, see them in real-life, and determine if there are opportunities for collaboration. In today's fast-paced digital age, it's easy to get caught up in the immediacy of online interactions, but there's something special about meeting people face-to-face. According to a study by the Harvard Business Review, 84% of jobs are landed through networking, and only 16% through job postings. This is because building connections with people in your industry allows you to tap into the hidden job market, where many opportunities go unfilled.

Creating the Conditions for Success

Networking is not just about attending events and handing out business cards. It's about creating the right conditions for connections and opportunities to arise. This means being intentional about who you meet, where you meet them, and what you talk about. For example, instead of attending a networking event with the goal of finding a job, focus on building relationships with people in your industry. This will allow you to tap into their networks and learn about opportunities that may not be advertised publicly.

Another important aspect of networking is being patient. Building relationships takes time and effort, and the outcome may not be immediate. According to a study by the American Bar Association, it takes an average of six to eight contacts to build a relationship with someone. This is why it's important to be consistent in your networking efforts and to stay in touch with the people you meet.

Networking Tips

Here are a few tips to help you approach networking in a way that will lead to long-term connections and opportunities:

  • Be intentional: As mentioned earlier, it's important to be intentional about who you meet and where you meet them. This means identifying the people and organizations that are important to your career or business and making an effort to connect with them.
  • Be authentic: People can tell when you're not being genuine, so it's important to be authentic when networking. Be yourself, and don't be afraid to share your passion and interests.
  • Be patient: Building relationships takes time, so don't be discouraged if you don't see immediate results. Stay in touch with the people you meet and continue to build those connections over time.
  • Merging things that you're interested in: Mixing your passion and networking activities makes you more interesting and people can relate to you more easily.
  • Be there for each other: Building relationships is a two-way street. Make sure to stay in touch and be there for the people you meet, and they will be there for you when opportunities arise.

Networking is a crucial aspect of building a successful career or business. By focusing on creating the right conditions for connections and opportunities to arise, and by being authentic, patient, and intentional, you can build long-term relationships that will lead to real opportunities and success.

Networking in the Digital Age

The COVID-19 pandemic has forced many of us to shift our networking efforts online. Virtual networking events, Zoom calls, and LinkedIn messages have become the new norm. While these digital interactions may not be as personal as in-person networking, they can still be effective. Here are a few tips for networking in the digital age:

  • Be prepared: Just like with in-person networking, it's important to be prepared for virtual networking events. This means researching the event and the attendees beforehand and having a clear idea of what you want to achieve.
  • Make the most of your virtual presence: Your LinkedIn profile, website, and other online platforms are an extension of you. Make sure they are up-to-date and showcase your skills and experience.
  • Be creative: With virtual networking, you have to be a bit more creative to make a connection. Consider sending a personalized message or gift to someone you want to connect with.
  • Find a balance: Don't rely solely on virtual networking. While it's important to make connections online, it's also important to find opportunities to meet people in person.

Networking is a crucial aspect of building a successful career or business. It's important to create the right conditions for connections and opportunities to arise, and to be authentic, patient, and intentional. The COVID-19 pandemic may have forced us to shift our networking efforts online, but with the right approach, virtual networking can still be effective. Stay prepared, make the most of your virtual presence, be creative, and find a balance between virtual and in-person networking.

Final Thoughts

As mentioned earlier, networking is an essential part of the real estate industry. Building relationships with other professionals can help you accumulate resources, form partnerships, and achieve your goals more efficiently. Additionally, networking can also lead to strong bonds and friendships, and even serve as a pivot point in your career. So, next time you're thinking about attending a real estate networking event, remember the potential benefits it can bring to your career.